Visual analysis Essay Example | Topics and Well Written Essays - 750 words

Visual analysis - Essay ExampleDockers.com presents a webpage that is bold and straight-to-the-point, characteristics touch ond with being purposeful, one of Dockers modus vivendi controls. Once on the site, consumers coffin nail already feel a sense of intention. Calibri and Arial fonts in basic food colourise of black and white dominate the page, consistent with a no-nonsense attitude Dockers portrays. Even the language on the site speaks of decisiveness as Dockers does not describe its clothes. Rather, it tells the consumers to take action by utilizing verbs such as make, explore and get. Black, a common color for formal clothes, presents a picture of solidity, another lifestyle cartel from Dockers, and also classic elegance. This harbinger of solidity is again reinforced by the Dockers logo an anchor that appears in full each time a user moves from page to page. The anchor, symbolizing steadiness, is also defined as a person that can be relied on for support, stability, o r security. (Anchor) With its taglines like Dockers has your back or Weve got you cover, the brand reiterates once more its promise of dependability. Orange may not be a color associated with men. However, Dockers employs the color on its page for two reasons. For one, it is in line with the compeverys lifestyle promise of a go-getter attitude. The orange links stand out making them easy to find and click. Consumers can readily know the current page because the orange is such a contrast to the black and colorise letters that dominate the site. The second reason the orange works is because Dockers makes men feel confident in themselves to wear any color, even those usually utilized for females. In fact, if one is to browse the khaki role by color, the selection includes khakis in honey mustard and another in electric blue. In their leaping 2013 collection, khakis are offered in yellow and orange. The first page of the site features a set of pictures vertically ordered on the cente r of the page. These have lines or two on each of them. Consumers will see that Dockers has judge the consumers needs and is prepared to satisfy these with messages such as Weve got you covered, Quality gifts that keep giving, at any price and Dockers has your back. Again, these shows Dockers promise to make the consumer feel dependable. Dockers is able to make male consumers easily associate themselves with the male models on its site. The models in the pictures and videos are not overly handsome or muscular. They can be a father, brother, husband, uncle or friend, the very same consumers who visit the site. A commonality among them is their confident stance which emphasizes Dockers promise of determination. For the videos, Dockers chose to feature inspirational males who are enjoying the life they have carved out for themselves. Examples include Michael Bear Grylls who is an adventurer, author and television personality Danny Hess, who makes environmentally-friendly surfboards a nd, David Burnett, a teacher and architect who now helps make homes for Habitat for Humanity. By employing these personalities and having them address their passions on the site, Dockers is able to tell its audience that their clothes are the suitable partners of people who are confident, time-tested and have a sense of purpose in their lives. The array of videos and pictures make the site visually appealing, specially since most audiences who shop for clothes do not take time to read blurbs and paragraphs but do enjoy clicking