DELL Case Study Analysis (Marketing) Essay Example | Topics and Well Written Essays - 1000 words

DELL Case contemplate Analysis (Marketing) - Essay ExampleAt times a key success factor grass also be the key vulnerability of a company. In Dells case, it is their over dependency on wretched term just in time delivery system. All other success factors hinge on this. For example, the low cost, fast delivery, and customer service are all dependent upon the efficiency and smooth carrying out of the JIT system.While JIT can be a excellent platform to build competitive advantage, it is dependent upon a host of other line of work partners involved within the supply chain. Even If one or deuce suppliers are affected the whole operation of Dell is vulnerable. As only 4 days entry is held, this risk is further heightened.Another vulnerability of Dell lies in its dependency on its unique business model of r all(prenominal)ing customers directly while eliminating the middle links in its dispersal chain. While or so companies today look in to innovative distribution structures termed a s Vertical Marketing Systems which integrate the activities of each link in the distribution chain (Armstrong & Kotler 2000), Dell had chosen to do away completely with the distribution chain. Dell unlike other IT hardware and accessory manufacturers does not depend upon retailers and distributors in taking their produce to the customers. With its innovative approach to distribution, the company allows the consumers to log on to the Dell Web site and place orders later on they configure their PCs as per their own specifications. While this unique business model cuts cost and allows for customer responsiveness and interactive marketing communications with the customers, it will be a less sound channel as Dell enters in to unsophisticated markets, which holds future growth potentials. As Dells major US and European markets saturate, the company as other competitors in the industry needs to tap on to emerge markets such as China, India and other developing nations to support its gro wth. However these markets may still not be very sophisticated