Yakka Tech Pty Ltd

This case tells us about the Information technology supporter firm (Yakka Tech Pty. Ltd. ) This firm provides I. T services passim Australia and New Zealand. Basically, this firm install and upgrades enterprise softw atomic number 18 systems and related hardware on the clients sites. To provide all these services it employees 1500 people. It has customer service division that consist of four customer contact centres serving clients within each region. Each customer service centre consists of half- dozen departments representing functional specialisations and a sensation department consist of more than two dozen employees.Over last five years time period Yakka techs customer service business has nearly doubled. But this growth not only brought positive aspects to the order, rather brought various negative consequences much(prenominal) as, increased customer complaints regarding distressing customer services, in-enthusiastic response from the employees, conflict between employee s of various departments, increased number of employees resignation. This not only increased the labour costs but it as well showed direct impact in terms of productivity of the employees. Due to these negative consequences Yakka tech decided to increase the pay rate and keep the employees.More over, they also offered a share of profit with employees if they lam more than two years for the company. This reduced the resignation of the employees, whatsoever, customers complaints did not end. Q1) What Symptom (s) in this case suggests that just aboutthing has g unity wrong? It is a fact that something went wrong, due to which this I. T service provider was unable to live up through customers expectation. As the business grows, it is likely that the work pressure will be more. Proper charge is required to make work pressure less.Moreover, a proper channel of communication from the time of interview has been made by the customer and ticket has been issued till the time it has been so lved should fdepression. And rather than closing the ticket and re-issuing another ticket to said(prenominal) customer with aforementioned(prenominal) problem it would be effective to make a record of customer with same ticket number that could be used as future quotation if some complaints or queries would be used by same customer again. Re-issuing of ticket again and again to same customer and incompatible way of handeling same problem by same company would definitely make customer unsatisfied and ould cause more time. This is one of the symptoms that shows the initial mistake of Yakka tech. Similarly, Being I. T service provider, it should have had individual account of customer with their unique reference code that describes the type of system they are operation in their organisation. So that formerly customer give their refrence any employee with related department gets the case history of what had been done by previous colleague and what needs to be done nevertheless mor e. This would make it lot easier for the employees to understand the customers problem and solve query quicker.This is the second symptom that created customer dissatisfaction and longer time to tackle with some problem that created blockage in several departments that over loaded the work. Moreover, when the query had to deal with more than one department of the division it always created customer complaints. This was one of the major symptoms of customers dis satisfaction and yakka techs internal employee conflict. Since, every single employee were unaware of how the customer was dealt by previous employee, every single time each employee had to deal with each customer form the beginning.This would create frustration for the client. Due to work pressure and number of call waiting on that point was no proper communication between employees of different department. Yakka tech should had tried to figure out possible reasons for employee resignation. In many cases pay rate is not onl y the reason for employees resignation. On the other hand companys first priority should be to deal with customer. Customers were not satisfied by the way they were served. Hence Yakka should have take a better clapperclaw by talking with employees.Supervisor and managers to try identify what kind of problem they are going through to serve the customer. Another symptom that shows something went wrong was, due to lack of communication between management and employees of different division. Where employees felt they had to do what they were utilise for. Same time they had to listen to number for frustrated customers and job was becoming monotonus. At this stage there should have been some role from management to step in have a meeting with employees make them cheer up and assure them to make some flexible way of working.Due to lack of such approach, despite the pay rate was increased the customer were still not satisfied and employees were working just for the sake of graduate(pren ominal) payment. These were some of the symptoms that suggest something has gone(a) wrong in Yakk tech Pty. Ltd. 2. What are the main causes of these symptoms? 2. 1 Customer complains regarding poor quality service. Unhappy customers are bad news for any company. all single complaint from a client is a manifestation of dissatisfaction because of poor quality service.Customer complains should be considered as a major factor as it will serve as a feed back of the company IT systems infrastructure(managing customer complains). Yakka Techs customer service business has doubled over the past five years yet the management was not chargeed towards the existing complains process and how it should be handled. Customer complains of Yakka Tech need to be be and clarify the companys policies to establish procedures in order to satisfy their clients. The clients requirements need to be synchronized with the companys resources is one of the important element in complaint handling.The complai ns should be addressed at the earliest and in a fair approach rather than having a defensive manner of dealings the problems. Developing a structured customer complaint management can prevent this problem. 2. 2 High employee turn over The number of employee resignation in YakkaTech contact centers has risen above industry average until eighteen months ago. It resulted in increase in labour cost due to recruiting and training of new technical staff and caused low productivity of new staves.There should be good relationship between employee satisfaction, employee turnover and customer satisfaction(better employees). Employee turnover will be high in a company if the work environment is not up to the standard, which is exactly what happened in YakkaTech and that resulted in negative effects between the relationship of the company and its customers. The management needs to understand the reasons for high employee turn over and need to take necessary steps to overcome it. Lower product ivity of employees can be reduced if the employee turnover is lesser as new employees are the main reason for lower productivity.Some of the reasons for high employee turnover are poor management, low employee compensation and not considering employees quality of life. 2. 3 Poor customer service training. according to the result of an employee survey as well as informal comments since accordingly many of the YakkaTech employees said that they find their job monotonous and have the filings for disconnection from the work they do. This has resulted in crumbleure on customer service skills and behaviors which cause in increase in responsibilities performed by a customer service staff.So the training that company gives to the new employees should emphasize to gain patience when dealing with customers problems and better-looking real effort to solve it. YakkaTech should design the training programme to achieve the predetermined objectives goals and needs of the organization. Improved communication skills, retention of customers, problem solving capabilities focus on customer satisfaction and maximum and effective use of the resource available. 2. 4 Conflicts. There have been few complaints about the ongoing conflicts with people in other departments and the stress of serving dissatisfied customers.The reasons for conflicts in YakkaTech may be because departments have different objectives and if their members cant find common values and goals they cannot cooperate which fail to coordinate squad action effectively. Changes take place constantly in an organization and these falsifys can generate emotions and employees can more easily adopt to change if they are well prepared, included and supported. Task interdependence may be another important conflict in the firm that is conflict between individuals or groups that are dependant on one another.Lack of proper communication between different divisions can cause conflict. The management can develop different approa ches that fit employees personalities and responsibilities. Some of the conflict management skills that YakkaTech can adopt are, getting feedback from employees about the different operations of the department, assessing the source of the conflict and different conflict management styles. 2. 5 Lack of team motivation. YakkaTechs executive team decided to raise pay raise for its customer service staff to become among the highest in the industry.They assumed that high rate would repair morale and reduce turn over and reducing hiring costs and improving productivity. Increased pay rates failed to improve morals but it did reduce employee turn over in the firm. It clearly shows that there is lack of motivation by the management to maintain effective team work and employee retention. Interesting work, appreciation, pay, good working conditions, and job security are important factors in helping to motivate. (http//www. bpir. com/employee-motivation/menu-id-71/implementation. html). Work and personal life of an employee should be abandoned importance in the company.