Introduction

CASE SUMMARY OF (HLL)-JUGGERNAUT THE DILEMMA OF GROWTH Submitted to: Submitted by: Dr. D.D.Swain Abhinav Anand marketing Management-2 BHU-001  PGDM2011 internationalist MANAGEMENT INSTITUTE BHUBANESWAR INTRODUCTION: Hindustan Lever confine (HLL) is Indias largest unwavering moving consumer goods company, with attractionship in home and person-to-person safekeeping products, foo ds and beverages and specially chemicals. It has 40 factories across India.

The vision that inspires HLLs 36,000 employees including 1300 managers is to make for everyday needs of people everywhere- to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the loveliness of breeding. PRODUCTS: The company is having 110 brands having distinguishable products line which categorizes of 1)Home & personalised kick which constitutes of successful products such as Pepsodent, Fair&Lovely, hack etc.2)Soaps and Detergents wh ich has brands uniform Lifebuoy,Wheel,Lux e! tc.3)Foods Beverages consisting of Kwality Ice creams 4)Beverages having Brands like Lipton Taaza,Brooke Bond etc.5)Popular Foods-Annapurna 6)Culinary-Kissan 7)Oils&Fats line has Dalda as its Brand. ISSUES 1. at that place has been slowdown in the demand of FMCG area because of price decline which is estimated to remain for a while. 2. Hll inspite of being a market leader is facing stiff competition from center players in different product segment.e.g. Britannia has been gaining market share with bang-up performance of its tiger biscuits. Even in the companys prime offshoot driver...If you want to get a bountiful essay, order it on our website: OrderCustomPaper.com

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