Problem Statement Kudler Fine Foods

Kudler beautiful Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper pass on discuss problems identified with the Kudler very well Foods strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Foods (KFF) in 1998 by opening her prototypal store in La Jolla, CA. Over the ensuing days she opened deuce redundant holes one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere foodie grocery store store oblation quality meats, produce, cheese and wine, with a concentrate on on customer service. KFFs has several problems with its current strategic jut out that must be overlayed to ensure winner of the business and solid Kathys vision and investment. I forget discuss two major problem areas that KFF must address: 1) merchandising outline, and 2) circumspection control. Kathys vision of a bon vivant grocery store focus on renting a missing need in the topical anaesthetic La Jolla , CA market. Kathy found the La Jolla community did not defy a convenient foodie place to purchase fresh produce, gourmet specialty serve and fresh meats. Her plan to open KFF to fill those needs was an insistent hit; customers have made KFF a part of their daily routine. Until recently there was a wishing of a marketing strategy for KFF.

Kathy assumed if she replicated the La Jolla strategy she would have the comparable success. The store has not been able to function in the alike(p) return on investment as the first reparation. virtuoso of the major problems seems to be the median plate income for the n ew location doesnt support the exact same bu! siness model. Kathy should have done more inquiry on the new location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted earlier to expansion. The Del Mar location is at the break-even point, it appears the local economy whitethorn not be able to delay the same typesetters case of business opportunity as La Jolla. The latest store...If you call for to get a full essay, enunciate it on our website: OrderCustomPaper.com

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